Storytelling

for

 
 

For over twenty years, Yum has partnered with McAlinden Associates to help its leaders and high potential talent strengthen their communication skills.

You will strengthen your ability to:

  • Craft stories that engage your listeners across the business and motivate them

  • Create clear, concise, and compelling communications

  • Use presence and tailored messages to engage and influence listeners

Experienced coaches from McAlinden Associates — who regularly work with leaders from a wide variety of companies around the world — will conduct this highly interactive and practice-intensive program.

  • Small working groups will ensure you have a very personalized experience. You will practice with two colleagues from Yum and an experienced coach from McAlinden

  • We don’t think there is one right way for everyone to communicate to all listeners. Instead, we will help you strengthen your skills while remaining true to your own personality

  • You will have several one-to-one coaching sessions, during which you will watch recordings of your practice, so you get a clear picture of your strengths and areas for work, as well as concrete suggestions for how to improve.

The rest of this page explains how to prepare for the program and provides an overview of the sessions.

Choose material to bring to the program

You will practice with your own real communication situations. Pick one meeting that will happen after the program to work with and bring any slides or notes you may have.

The situations you practice should be important to you because you will improve the content as well as your skills.

Do not script yourself or over-prepare. You can bring work-in-progress. You will use your laptop to prepare content during the program and adjust it based on feedback.

The first situation you practice should be to explain one of your projects/initiatives.

  • It should introduce a new policy or recommendation rather than simply inform

  • You will present up to ten-minutes of content. If the actual material is longer, you can condense it before the program or during the preparation period.

  • You have the option to use four or five slides. You can bring draft slides / work-in-progress.

  • You will be asked to try different approaches to the messages and structure of the content.

Tell us who you are and what your goals are

If you would like to use a self-evaluation to think about your skills before answering these questions, click here.  Many people also seek input from a few colleagues whose opinions they value.

Overview of the sessions

Morning

Opening

Discuss the challenging communication situations you face and link the agenda to them.

 

Set goals

You set personal goals within our intellectual, emotional, and physical communication skills framework.

 

Increase presence

You practice telling a brief story — expanding your use of eye contact, voice and body language — to increase your presence, confidence and impact. We record your story. Together, we begin the process of giving and receiving feedback.

 

One-to-one coaching

You review your video privately with your coach.

 

Create compelling messages

You use our preparation tools to work on the first meeting or presentation you plan to practice. You analyze your listeners and then create an outline with a clear opening, compelling messages, and an action-oriented close.

 
 

Afternoon

Deliver engaging stories

You deliver up to a ten-minute version of the material you prepared during the morning. You practice and receive feedback on your ability to be persuasive and engaging. We record your presentation.

 

One-to-one coaching

You review your video privately with your coach.

 

Questions?

Email us goals@mcalinden.com or call us +1 212 986 4950

About us

Visit our main website McAlinden Associates