Leadership Communication Skills
for
The program on June 30th and July 1st will help you build your skills in preparation for your upcoming sales process. We have additional sessions in August and September that will focus on practicing the fireside chats and management presentations. This initial program is intentionally early in the process in order to:
Build your skills while you still have time to integrate them in your style
Talk through the Atalys story, so you boost both personal ownership and team alignment on it
You will strengthen your ability to:
Create and deliver a story that excites potential investors
Be seen as a highly capable and aligned leadership team
Answer questions and challenges clearly and confidently
Experienced coaches from McAlinden Associates — who regularly work around the world with leaders from a wide variety of companies — will conduct this highly interactive and practice-intensive program.
The program is two full days, including extensive practice and feedback time, multiple one-to-one coaching sessions, as well as preparation periods and breaks.
During the one-to-ones, you will watch recordings of your practice, so you get a clear picture of your strengths and areas for work, as well as concrete suggestions for how to improve.
The small working groups will ensure you have a very personalized experience. We don’t think there is one right way for everyone to communicate to all listeners. Instead, we will help you strengthen your skills while remaining true to your own personality.
The rest of this page explains how to prepare for the program and provides an overview of the sessions.
Choose material to bring to the program
We recognize the company story and presentation materials are still being developed. However, we would still like you to practice with content that is similar to what you will use in the investor meetings, so you develop skills that are relevant for those situations and easy to apply. Over the two days, you will practice two situations:
First, you will practice presenting an overview of your part of the business — or the section of the Atalys story you will likely be asked to talk through — to a potential investor. We will focus on your ability to do this in a confident, engaging, and persuasive way.
Bring in enough content to speak for at least 7-10 minutes, to practice delivering your points at different levels of detail.
You need to back up your messages with data and examples. You can pull some pages from the CIM (Confidential Information Memorandum) or use other slides that provide this. Slides do not need to have final numbers. The point is to practice telling a convincing story and backing up assertions with facts, not to have accurate data yet. You will have time during the program to choose some pages, if you have not done this in advance.
Do not script yourself or over-prepare.
You will use your laptop to prepare content during the program and adjust it based on feedback.
Second, you will practice adapting your approach and story to:
A different type of investor — for example a strategic vs. a financial buyer, or an organization that knows your industry or company vs. one that is unfamiliar with your market / technology, so you will have to be careful of jargon or explain complex topics more simply. You do not necessarily need different slides for this, but you might pick different ones to practice that are particularly relevant for the type of investor.
An interactive meeting, with interruption and challenging questions. We can role-play dealing with difficult personalities, if there is a type of person you find difficult to connect with.
Tell us who you are and what your goals are
If you would like to use a self-evaluation to think about your skills before answering these questions, click here. Many people also seek input from a few colleagues whose opinions they value.
Overview of the sessions
Day 1 morning
Opening
Discuss any challenges you see in telling the Atalys story to investors. Link the agenda to building the skills needed, individually and as a team, to succeed.
Set goals
You set personal goals within our intellectual, emotional, and physical communication skills framework.
Increase presence & storytelling
You practice telling a brief story — expanding your use of eye contact, voice and body language — to increase your presence, confidence and impact. We record your story. Together, we begin the process of giving and receiving feedback.
One-to-one coaching
You review the recording of your story privately with the coach.
Tell a compelling story
You use our preparation tools to work on the first investor meeting you plan to practice. You analyze your listeners and then create an outline with a clear opening, compelling messages, and an action-oriented close.
Day 1 afternoon
Discuss visuals
Visual aids can be powerful tools to support your messages, but they also can draw you into low-level details and make some listeners disengage. We discuss some simple techniques to design and use them well.
Deliver an engaging presentation
You present the material you prepared in the morning, roughly ten minutes on your part of the business or the section of the Atalys story you will most likely be asked to talk through. You practice and receive feedback on your ability to be persuasive, engaging, and confident. We record your presentation.
One-to-one coaching
You review the recording of your presentation privately with the coach.
Day 2 morning
Concise executive summaries
You practice delivering the same material as a 2-3 minute executive summary, without visuals, to strengthen your ability to be concise and get across a memorable message. We record your executive summary.
Answer questions confidently
You practice answering questions and responding to challenges on your executive summary — with credibility, confidence and empathy. We record your Q&A practice.
One-to-one coaching
You review the recording of your executive summary and responses privately with the coach.
Day 2 afternoon
Adapt story to different investors and manage interruption & challenge
You role-play an interactive investor meeting with a different type of investor, potentially one that is challenging or interrupts you with tough questions. We record your role play.
One-to-one coaching
You review the recording of your role play privately with the coach.
Action planning
You identify upcoming meetings to continue practicing your skills, so you are comfortable using them when it is time for the investor meetings.
Questions?
Email us goals@mcalinden.com or call us +1 212 986 4950
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