Developing Persuasive Communications
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This programme will increase your ability to create and deliver clear, confident and convincing communications that engage your internal and external stakeholders — and motivate them to take action. You will build skills for presentations, meetings, one-to-ones, impromptu interactions and written work.
The programme is in two parts: a three-day initial session and a two-day follow-up four to six months later.
You will practice in small groups so your time is used efficiently. You will receive extensive personalized feedback, including six one-to-one coaching sessions and video reviews with an experienced coach. You will finish the programme with skills that will help you achieve your business goals in a broad range of communication situations.
Part One
Day One Morning
Opening
Discuss the challenging communication situations and relationships you face and link the agenda to them.
Set goals
You set personal goals within our intellectual, emotional, and physical communication skills framework. We create a benchmark video of you. Together, we begin the process of giving and receiving feedback.
Increase presence
You practice telling a brief story — expanding your use of eye contact, voice and body language — to increase your presence, confidence and impact. We make a second video of you.
One-to-one coaching
You review the video from your first two sessions privately with a coach.
Create compelling messages
You use our preparation tools to work on the first meeting or presentation you plan to practice. You analyze your listeners and then create an outline with a compelling opening, clear messages and an action-oriented close.
Day One Afternoon
Discuss visuals
Discuss how visuals support messages, where they get in the way, and how to use them well.
Deliver engaging presentations & meetings
You present a ten-minute version of the material you prepared earlier in the day. You practice and receive feedback on your ability to be persuasive and engaging. We make a third video of you.
One-to-one coaching
You review the video of your presentation privately with a coach.
Day Two Morning
Concise executive summaries
You practice delivering your material from Day One as a two-to-three-minute executive summary, without visuals, to strengthen your ability to be concise and get across a memorable message.
Answer questions confidently
You practice answering questions and responding to challenges on your executive summary — with credibility, confidence and empathy. We make a fourth video.
One-to-one coaching
You review the video of your executive summary and responses privately with a coach.
Day Two Afternoon
Visual outlines
We introduce the visual outline as a preparation tool that is particularly useful for complex material and skeptical listeners. You prepare a visual outline of an upcoming meeting. Colleagues and a coach will give you feedback on your work.
Day Three Morning
Lead productive meetings
You role-play the meeting you prepared the previous afternoon — one on a complex topic and / or one with skeptical listeners. You build your skills further and adapt them to the around-the-table environment. We make a fifth video.
One-to-one coaching
You review the video of your meeting privately with a coach.
Day Three Afternoon
Email and reports
You write a short document and receive feedback on it. Then you deliver the same content as a spoken executive summary.
Commit to a plan
You identify a few meetings over the next couple of weeks and plan the skills you will apply in each one to increase your chances of success.
Part Two
After four to six months of workplace application, Part Two both reinforces the skills you gain in Part One and adds new skills to further strengthen your ability to persuade, influence and motivate.
Questions?
Email us goals@mcalinden.com or call us +1 212 986 4950
About us
Visit our main website McAlinden Associates